Turn your prospects into evangelists.

But first, a few questions:

  • Does most of your new business comes from referrals?
  • Do you need more than 7 words to explain your service?
  • Are there gaps on your calendar where sales calls should be?

I help agencies, consultants & small B2Bs use empathy & design thinking to scale, mature & transform their sales strategy.

dana publicover headshot

Hi, I'm Dana!

I’m a writer, facilitator, experience designer & sales expert.

I use techniques honed from my experience in design thinking, user research and marketing to craft empathy-based sales messaging and targeted sales strategies.

I also run engaging and productive virtual (and in-person) workshops, design sprints and collaborations. 


I've challenged thinking & the status quo at some large organizations...

And work with amazing people you might not know (yet)

The Sales Kit

for agencies, service-based businesses and consultants

My productized approach to sales strategy & maturity with a huge and immediate impact on your business.

No cold calling, no awkward LinkedIn messages, and no convincing. Just language that speaks right to your customer and empowers you with the tools to get more YESes. And even HELL YESes

My empathy-based sales script has helped B2B clients sell their first million.

Get it in your inbox, free.


for freelancers, consultants & new businesses

An accelerated collaborative training program designed for busy consultants, freelancers & small agencies who want to sell their services better.

Next cohort coming soon.

Expert (Virtual) Facilitation

I’m a MURAL expert & consultant partner with 10+ years of virtual experience. Trusted by clients that include NASA & Google to run virtual workshops for problem discovery, planning, brainstorming, celebrating.